Flash Digital Studio

Become a Certified Digital Marketing Professional

Learn Online
$150

Whether you’re a seasoned social media pro or just getting started, this course will teach you the social and digital marketing abilities that are in demand all around the world. You’ll always gain cutting-edge digital marketing and soft skills because the information is constantly updated. Learn about the most important social media specialties, such as social campaign management, audience interaction, and content marketing. You’ll also learn how to utilise Facebook Ads, Instagram Ads, and other tools to help your business expand.

WHAT WILL I LEARN?

Program learning outcomes and content
You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch.

Introduction to Digital Marketing

What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing?

This module takes you through the basics, keeping things clear and actionable.

  • Principles of Digital Marketing
  • Developing Objectives
  • Connecting with the Customer
  • Digital Research
  • Cultural Research

Content Marketing

This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance.

  • Content Marketing Concepts and Strategy
  • Publishing and Distributing Content
  • Creating and Curating Content
  • Developing a Content Marketing Plan
  • Using Content Research to Find Opportunities
  • Metrics and Performance

Social Media Marketing

Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’.

  • Key Social Platforms for Digital Marketing
  • Developing Data-Driven Audience
  • Developing Data-Drive Campaign Insights
  • Creating Social Media Campaigns
  • Optimising Social Media Campaigns
  • Growing and Engaging an Audience
  • Setting up a Social Media Experience for a Business

Search Engine Optimisation (SEO)

Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers.

  • SEO Fundamentals
  • Measuring SEO Performance
  • Optimise Organic Search Ranking
  • Aligning SEO and Business Objectives
  • Keywords and SEO Content Plan

Paid Search (PPC) using Google Ads

Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI.

  • Fundamentals of Paid Search
  • Paid Search Campaign Measurement
  • Search Campaign Management
  • Paid Search Campaign Creation

Display and Video Advertising

Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats.

  • Fundamentals of Display and Video Advertising
  • Creating and Managing a YouTube Channel
  • Targeting Display and Video Campaigns
  • Google Display Network and Video Ad Formats
  • Creating Display and Video Campaigns
  • Measurement and Optimisation

Email Marketing

Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations.

  • Email Marketing Fundamentals
  • Email Design
  • Testing and Optimising an Email Campaign
  • Tools and Strategy
  • Creating an Effective Email Campaign
  • Marketing Automation

Website Optimisation

What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business.

  • Web Design & Website Optimisation
  • Publishing a Basic Website
  • Website Metrics & Developing Insight
  • Design Principles & Website Copy
  • User-Centered Design & Website Optimisation

User-Centered Design & Website Optimisation

This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions.

  • Web Analytics Fundamentals
  • Monitoring Campaigns with Analytics Reports
  • Analysing & Recording Google Analytics Data
  • Creating & Configuring Analytics Account
  • Creating an Effective Email Campaign
  • Marketing Automation

Digital Marketing Strategy

Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more.

  • Digital Strategy Fundamentals
  • Digital Strategy Research
  • Executing a Digital Marketing Strategy
  • Setting Strategy Objectives and KPIs
  • Developing a Creative Strategy
  • Communicating a Digital Marketing Strategy

Get the skills to stay relevant in an ever changing digital world.

Get all the key and latest digital marketing skills with our Digital Marketing Course. We offer the most current and relevant industry thinking available and we do this by constantly updating our courses to meet industry changes. Delivered by skills experts working in the field, we ensure you’ve got the most up to date and relevant learning, always

Who's this for?

This Digital Marketing Program is aimed at

  • Those in traditional marketing careers who are looking to update their skillset.
  • Marketers working in Management and Senior Management.
  • Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately.
  • Entrepreneurs and small businesses owners.
  • Anyone hoping to implement an up to date digital strategy for their company.

Got questions? Start here first.

The reality of modern digital marketing is quite simple – to target a particular set of audience and being conversational as well as personalized. Not long ago, Data-driven and Programmatic Marketing using Artificial Intelligence were considered as aspiring and bold concepts that bordered on the ridiculous. But currently, these are the most preferred digital marketing techniques for 2022. Along with these, other methods such as Social Media Marketing, Content Marketing, Search Engine Marketing, Micro-moments Marketing, Voice and Visual Search Engine Optimization, Chatbots, Omni-channel Marketing, Personalized Marketing, Influencer Marketing and Video Marketing still continue to be among the top priorities for various online business owners in the year 2022.

The concept of digital marketing is quite simple. It aims at promoting brands and businesses through various digital technologies that include the internet, MMS, SMS, etc. All marketing strategies include setting certain objectives that are based on the survey of the target audience and the prevailing market information and then selecting a preferable marketing channel and/or platform. As an example, imagine a brand that wants to promote one of its products online. This can be done through Social Media Marketing on Social Media Platforms such as Facebook, Instagram, or Twitter. The process would include launching a marketing campaign that centers on the product and brand awareness.

Currently, Digital marketing is the most favored marketing technique because we live in a technologically savvy world and almost every form of business is online-based. Creating a website and company profiles on social media platforms is not enough. Staying competitive in such a world requires a solid online presence and thus – Digital marketing. It helps companies in increasing their online presence, it performs market research that is based on the target audience, and it integrates and modifies the company’s online profile accordingly. In short, digital marketing helps businesses to garner new sales, leads and above all online traffic.

Currently, Digital marketing is the most favored marketing technique because we live in a technologically savvy world and almost every form of business is online-based. Creating a website and company profiles on social media platforms is not enough. Staying competitive in such a world requires a solid online presence and thus – Digital marketing. It helps companies in increasing their online presence, it performs market research that is based on the target audience, and it integrates and modifies the company’s online profile accordingly. In short, digital marketing helps businesses to garner new sales, leads and above all online traffic.

Yes, Digital marketing is definitely the future of the marketing world. Currently, about 99% of the population on this planet is dependent on the internet, be it official work, domestic chores, or day to day activities. And digital marketing is completely based on the internet. Moreover, from viral marketing campaigns to Big Data, it has continuously evolved and adapted to meet the marketing requirements of all online businesses and brands. Nowadays, owing to established digital infrastructure and increased connectivity with lightning-fast internet speed, Digital marketing is evolving faster. From traditional techniques such as Search Engine Optimization and Marketing, it is en route to touching the zenith in the arena of Artificial Intelligence. Programmatic Marketing is now a reality where with the help of AI online advertisements are being automated.

In today’s current, hi-tech and informative era, there is an evolution of several new digital marketing trends and strategies. Brands and business should now adopt and utilize the latest ones in their marketing campaigns for more success in their efforts.

Listed below are the latest trends that brands may incorporate in their marketing strategies to meet the desired outcome:

Marketing Trends

  • Lifecycle marketing
  • Conversational marketing
  • Insights-driven marketing
  • Marketing technology
  • Consumer privacy & KYC
  • Digital transformation and marketing transformation

Social Media Marketing Trends

  • The digital detox
  • Communities on social media
  • Micro and nano-influencers
  • Alternative platforms
  • Social media as customer service
  • The continued growth of Stories

Video Marketing Trends

  • Video personalization
  • A data-first approach to video marketing
  • Long-form videos
  • 360-degree videos
  • Integrating videos across the marketing funnel

Email Marketing Trends

  • Mobile email marketing
  • Email copy and design trends
  • AI
  • Trust in email marketing
  • Data-driven email marketing

Every organisation is unique and has multiple products and services that are distinct from each other. The pricing of a website varies based on the scope, scalability and the purpose of the website.

Request a quote from us today! and we will make sure that you get your tailor made website at affordable prices.

SEO is important because the higher you rank in results pages, the more clicks and traffic will be generated to your website. And the traffic driven by SEO is organic i.e. you don’t need to pay for those visitors to get them to your website, unlike paid ads. SEO is cost-effective as well as improves user experience, making it more likely for customers to become repeat buyers.

Digital marketing enables you to reach out to a global marketplace and interact with prospective customers to know what they are looking for. It also helps to reach out to more customers while spending lesser money than other traditional forms of advertising.

The USPs of digital marketing include marketing effectiveness, increased market efficiency, precise targeting, enhanced customer satisfaction & experience, increased customer retention, more revenues through personalization, increased cross-sell & up-sell rates and better ROI on investment.