Become a Certified Digital Marketing Professional

Learn Online

$150

Whether you’re a seasoned social media pro or just getting started, this course will teach you the social and digital marketing abilities that are in demand all around the world. You’ll always gain cutting-edge digital marketing and soft skills because the information is constantly updated. Learn about the most important social media specialties, such as social campaign management, audience interaction, and content marketing. You’ll also learn how to utilise Facebook Ads, Instagram Ads, and other tools to help your business expand.

WHAT WILL I LEARN?

Program learning outcomes and content

You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch.

Introduction to Digital Marketing

What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing?

This module takes you through the basics, keeping things clear and actionable.

Content Marketing

This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance.

Content Marketing Concepts and Strategy
Publishing and Distributing Content
Creating and Curating Content
Developing a Content Marketing Plan
Using Content Research to Find Opportunities
Metrics and Performance

Social Media Marketing

Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’.

Key Social Platforms for Digital Marketing
Developing Data-Driven Audience
Developing Data-Drive Campaign Insights
Creating Social Media Campaigns
Optimising Social Media Campaigns
Growing and Engaging an Audience
Setting up a Social Media Experience for a Business

Search Engine Optimisation (SEO)

Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers.

Paid Search (PPC) using Google Ads

Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI.

Display and Video Advertising

Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats.

Fundamentals of Display and Video Advertising
Creating and Managing a YouTube Channel
Targeting Display and Video Campaigns
Google Display Network and Video Ad Formats
Creating Display and Video Campaigns
Measurement and Optimisation

Email Marketing

Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations.

Email Marketing Fundamentals
Email Design
Testing and Optimising an Email Campaign
Tools and Strategy
Creating an Effective Email Campaign
Marketing Automation

Website Optimisation

What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business.

User-Centered Design & Website Optimisation

This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions.

Web Analytics Fundamentals
Monitoring Campaigns with Analytics Reports
Analysing & Recording Google Analytics Data
Creating & Configuring Analytics Account
Creating an Effective Email Campaign
Marketing Automation

Digital Marketing Strategy

Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more.

Digital Strategy Fundamentals
Digital Strategy Research
Executing a Digital Marketing Strategy
Setting Strategy Objectives and KPIs
Developing a Creative Strategy
Communicating a Digital Marketing Strategy

Get the skills to stay relevant in an ever changing digital world.

Get all the key and latest digital marketing skills with our Digital Marketing Course. We offer the most current and relevant industry thinking available and we do this by constantly updating our courses to meet industry changes. Delivered by skills experts working in the field, we ensure you’ve got the most up to date and relevant learning, always

Who's this for?

This Digital Marketing Program is aimed at

Those in traditional marketing careers who are looking to update their skillset.
Marketers working in Management and Senior Management.
Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately.
Entrepreneurs and small businesses owners.
Anyone hoping to implement an up to date digital strategy for their company.

Got questions? Start here first.

What are the digital marketing trends of 2022?

The reality of modern digital marketing is quite simple – to target a particular set of audience and being conversational as well as personalized. Not long ago, Data-driven and Programmatic Marketing using Artificial Intelligence were considered as aspiring and bold concepts that bordered on the ridiculous. But currently, these are the most preferred digital marketing techniques for 2022. Along with these, other methods such as Social Media Marketing, Content Marketing, Search Engine Marketing, Micro-moments Marketing, Voice and Visual Search Engine Optimization, Chatbots, Omni-channel Marketing, Personalized Marketing, Influencer Marketing and Video Marketing still continue to be among the top priorities for various online business owners in the year 2022.

What is the example for digital marketing?

The concept of digital marketing is quite simple. It aims at promoting brands and businesses through various digital technologies that include the internet, MMS, SMS, etc. All marketing strategies include setting certain objectives that are based on the survey of the target audience and the prevailing market information and then selecting a preferable marketing channel and/or platform. As an example, imagine a brand that wants to promote one of its products online. This can be done through Social Media Marketing on Social Media Platforms such as Facebook, Instagram, or Twitter. The process would include launching a marketing campaign that centers on the product and brand awareness.

What is the role of digital marketing in a company?

Currently, Digital marketing is the most favored marketing technique because we live in a technologically savvy world and almost every form of business is online-based. Creating a website and company profiles on social media platforms is not enough. Staying competitive in such a world requires a solid online presence and thus – Digital marketing. It helps companies in increasing their online presence, it performs market research that is based on the target audience, and it integrates and modifies the company’s online profile accordingly. In short, digital marketing helps businesses to garner new sales, leads and above all online traffic.

What are the Digital Marketing services

Is Digital Marketing the future?

Yes, Digital marketing is definitely the future of the marketing world. Currently, about 99% of the population on this planet is dependent on the internet, be it official work, domestic chores, or day to day activities. And digital marketing is completely based on the internet. Moreover, from viral marketing campaigns to Big Data, it has continuously evolved and adapted to meet the marketing requirements of all online businesses and brands. Nowadays, owing to established digital infrastructure and increased connectivity with lightning-fast internet speed, Digital marketing is evolving faster. From traditional techniques such as Search Engine Optimization and Marketing, it is en route to touching the zenith in the arena of Artificial Intelligence. Programmatic Marketing is now a reality where with the help of AI online advertisements are being automated.

Digital marketing trends in 2020?

In today’s current, hi-tech and informative era, there is an evolution of several new digital marketing trends and strategies. Brands and business should now adopt and utilize the latest ones in their marketing campaigns for more success in their efforts.

Listed below are the latest trends that brands may incorporate in their marketing strategies to meet the desired outcome:

Marketing Trends

Lifecycle marketing
Conversational marketing
Insights-driven marketing
Marketing technology
Consumer privacy & KYC
Digital transformation and marketing transformation

Social Media Marketing Trends

The digital detox
Communities on social media
Micro and nano-influencers
Alternative platforms
Social media as customer service
The continued growth of Stories

Video Marketing Trends

Video personalization
A data-first approach to video marketing
Long-form videos
360-degree videos
Integrating videos across the marketing funnel

Email Marketing Trends

Mobile email marketing
Email copy and design trends
AI
Trust in email marketing
Data-driven email marketing

How much will it cost to design and develop my website?

Every organisation is unique and has multiple products and services that are distinct from each other. The pricing of a website varies based on the scope, scalability and the purpose of the website.

Request a quote from us today! and we will make sure that you get your tailor made website at affordable prices.

Why is SEO important for your business?

SEO is important because the higher you rank in results pages, the more clicks and traffic will be generated to your website. And the traffic driven by SEO is organic i.e. you don’t need to pay for those visitors to get them to your website, unlike paid ads. SEO is cost-effective as well as improves user experience, making it more likely for customers to become repeat buyers.

Why do businesses need digital marketing?

One of the main reasons why digital marketing is so important for businesses is that it enables you to interact with the audience in real-time.

Digital marketing enables you to reach out to a global marketplace and interact with prospective customers to know what they are looking for. It also helps to reach out to more customers while spending lesser money than other traditional forms of advertising.

The USPs of digital marketing include marketing effectiveness, increased market efficiency, precise targeting, enhanced customer satisfaction & experience, increased customer retention, more revenues through personalization, increased cross-sell & up-sell rates and better ROI on investment.

How to make a digital marketing strategy?

Determine Your Accomplishments
Have a clear understanding of the Digital Sales Funnel
Create buyer personas
Ascertain where to find users at all the stages of the sales funnel
Implement specific guidelines to reach your goals
Incorporate automation & personalization
Look for loopholes in your digital marketing strategy

Why choose Flash Digital Studios as your Digital Marketing Partner?

Flash Digital Studios is a place where technology meets design and design meets data – thus leading to the conceptualization of exceptional business strategies and a disruptive digital transformation. Flash Digital Studios, a unit of SDP Flash Infotech, has experience of working with a diverse client list. We have worked with popular brands and provided them with a transformative digital experience. We have also been recognized on popular platforms. Our strength lies in our crisp strategy, communicative content and excellent designs.

Do we offer digital marketing services to clients outside India?

Yes, we provide our services worldwide. We have worked with clients across the US, Middle East & Europe.

What are the digital marketing services that we offers?

Our aim is to be a one-stop shop for everything digital so that clients don’t need to manage multiple agencies. This also helps our clients get maximum efficiency out of their digital marketing efforts. Our end-to-end digital services include:

Social media marketing
SEO
Content Marketing
Email Marketing
Mobile Marketing
Search Engine Marketing
Video Production & Marketing
Performance Marketing
Website/App Design & Development

What makes us the best app/website design & development company?

Design is the mainstay of Ittisa, and we are well-known for our highly creative, innovative and strategic design capabilities. We have helmed the responsibility of creating dynamic websites for brands like KLF Nirmal, Aashirvaad Atta, Red Chillies Entertainment, SmartKarrot, Dogsee Chew, etc. We have also designed and developed apps for Doctor Always, Vijaya Bank, Fiesta, MAAD, Shero, etc.

We approach our design & development services quite methodically using the following steps –

Identify – your brand & business objectives
Research – extensively about your industry & competitors to formulate a strategy
Develop – a wireframe & sitemap to define key features
Content – creation & placement decision for maximum impact
Design – visual elements to bring your website/app to life

Will we assist you post project completion?

Definitely! We will engage the clients in two different ways.

Support helps in maintaining the website up to date, backed up, secure and improved performance. We also assist with reactive improvements such as new landing pages or adding new features.
Grow is a proactive approach that supports continual improvement to the website. The focus will be on increasing the conversation rate through various testing tools and downloadable resources.

Am I a better fit for Build or Grow?

Build engagements are ideal for businesses that are planning for a rebranding and want to migrate their CMS or have larger structural revamp to their current web design

Grow engagements on the other hand are ideal for those businesses that already have a CMS platform and just want to increase conversion, sales and improve the overall user experience.